Mc Café Xela

Categories: Commercial

With the goal of reinventing the “coffee shop” in Central America, McDonald´s and SOLISCOLOMER Arquitectos have explored new ideas in order to create a coffee shop that has a unique identity, that tells a specific story, even though is part of a restaurant chain that wishes to open many stores in different locations in different countries. So the answer was to relate each of the new McCafé stores with the context in which they are located, giving the users a place that they could identify as their own, and acting as local culture reference to the world. Quetzaltenango, also known as Xela, for its population and cultural activity is the second most important city in Guatemala. The people of Xela are very proud of their city and remember with nostalgia the golden days of great economical growth in the late 1800’s that gave the city a big Neoclasical Architecture heritage. The McCafé Xela wanted to connect with the pride and nostalgia for this historical legacy and create a new icon for the city. The new McCafé Xela is a tribute to the Municipal Theatre, a jewel of Quetzaltenango´s liberal architectural era. Mainly represented by a space contained within a horseshoe shape, typical of this theaters, This form is defined by the sum of perforated and engraved wood panels, which allows the passage of light into the shop and show references to the ornamentation of different parts of the Municipal Theatre. To break the monotony of an enclosed space within a cylindrical shape, it was decided to insert at different points of the cylinder small niches, creating spaces of intimacy, like the boxes of a theater. These are colored with a cold pallet, which contrasts the warmth of wood, creating a balance environment. The rest of the resources used in the space, like the treatment of the ceiling with serial planes or the integration of two pieces of solid wood in the entry of the store, which seem to be moving like if they were curtains, were used as contemporary resources that dialogues with the resources that were used in the real theater, creating a new scenario in which the user can feel the original one. Thus, the new McCafe Xela creates a space that recognizes the site’s history, translating it into an abstracted form, with a contemporary language, so that the user can be in a place that identifies as known but yet, it also can be read as new and innovative

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